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About

Our Story
Our Philosophy

OUR STORY

Booster Wine Group was established in 2019 by merging a number of family owned and run wineries. By joining these Wine producers and with the addition of the Gravity fed winery at Mahana in Nelson it gives these wineries the capacity to continue producing world class wine, while being able to stay in kiwi ownership.

Awatere River Wine Company established by Louis Vavasour was first to the group in 2017. Louis is part of the pioneering Vavasour family who built and planted the first winery and vineyards in the 1980’s in Marlborough’s Awatere Valley. Waimea Estate followed closely behind and as one of Nelson’s largest wine producers the winery was given an immediate boost in scale while offering an impressive aromatic flavour to the portfolio.

A foothold into world famous Central Otago came with the acquisition of the Bannock Brae brand and adding another top Pinot Noir offering to the Group’s product range.

The largest of the additions to the group was Hawke’s Bay based Sileni Estates. Founded by the Avery family, the addition boosted scale and, importantly, contributed established global distribution channels in over 60 countries around the world – a key success factor in an industry that is export focused.

Most recently, the purchase of the Mahana based, state-of-the-art, gravity fed wine-making facility (now Gravity Winery) completed the original strategy, and the Booster Wine Group was formed. The goal is to create innovative, unorthodox wines that bring the unique flavours and entrepreneurial spirit of New Zealand to the world.

Booster Wine Group is part of a larger investment group within the Tahi portfolio on offer to Booster KiwiSaver investors. By combining the strengths of the companies in the Booster Wine Group, Tahi was able to give each business access to resources and synergies that money alone couldn't buy. Now operating together as one, these successful Kiwi businesses have the scale, capability and resources to supply the world with their ultimate line up of New Zealand wines.

The formation of the Booster Wine Group means that Booster investors now own a slice of an asset which was created for their benefit and is set to deliver ongoing value for all.

Bannock Brae

Gravity Cellars

Our Wineries

Hawkes Bay

SILENI

Marlborough

Nelson

GRAVITY CELLARS

AWATERE RIVER

Exceptional wines. Proudly Kiwi.

OUR
PHILOSOPHY

  • A tradition of toil and triumph has taught us that being intuitive, be it with the land or the living, makes the best wines. Intuition is a central tenet of our approach at Booster Wine Group. In winemaking, combined experience across France, Italy, England, California, Australia, South Africa as well as at home in NZ, has taught our winemaking team that intuition is king when it comes to combining and balancing old world tradition with new world disciplines and edge. Intuition is central to our broader team too, both in terms of how we work and the people we choose to work with.


  • We’re a new breed. Bold in our approach. We’re not afraid of non-conformity. Whether its trialling a new harvesting technique or testing a new label design, we’ll push the boundaries to make sure what we do brings you the flavourful best of New Zealand, fast. It’s part of the Kiwi psyche, we’re up for mountainous challenges and breaking the status quo.

  • We achieve great purity in our wines by first focusing on the land, its elements and the best ways to grow the most flavourful grapes. We then harvest the finest fruit parcels our vineyards can produce. Then, unadulterated, we let them shine – with minimal handling, minimal intervention and minimal additives. Most often, our wines develop with little or no finings, an opportunity only presented when the wine itself is of a very high standard.

  • All our wines are sustainably produced. The Awatere River winery and some of our vineyards lie on land passed through the Vavasour family for over a century – sustainability therefore, is near to our heart. Similarly, our Waimea Plains vineyards and winery lie on land used in horticultural pursuits for centuries, and our Central Otago vineyards were once treasured gold-mining territory. Sileni is fully committed to continuously working towards improving their environmental, social and economic sustainability and have implemented and maintained an environmental management accreditation since 2002. Sileni is and has been Sustainable Winegrowing New Zealand (SWNZ) certified since the program's inception. We take our guardianship of these rich, fertile lands for future generations seriously.


  • In combination, these philosophies achieve excellence, which is the overarching goalpost (too). No matter which region they are from, our wines purely reflect the distinctive terroirs of the alluvial river flats, terraces and slopes on which they are created, and therefore naturally have great flavour intensity, length, elegance, structure and complexity.

Latest News

A behind-the-scenes look at what’s happening in our vineyards and cellars, all year round.

Showcasing the medals, reviews, and standout achievements our wines have earned.

The people, places, and histories that shape our wines — from origin stories to winemaker insights and the moments that inspire each label.

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